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To craft motivating messages, you need to know which side your target audience is on: the favorite or the underdog... More
Motivating Messages Differ for Underdogs and Favorites
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Putting in a lot of effort to earn a reward can make unappealing prizes more attractive to kindergartners, but not... More
At What Age Does Hard Work Add a Shine to Lousy Prizes?
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Researchers find that the amount of practice accumulated over time does not seem to play a huge role in accounting for individual differences in skill or performance... More
Becoming an Expert Takes More Than Practice
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Many professionals are driven by a pure passion for their work, finding reward in simply doing a good job, delivering... More
Mixed Motives May Mess Up Motivation
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New research finds that just the sense that we’re working together with others can dramatically increase our motivation to complete... More
Just Feeling Like Part of a Team Increases Motivation on Challenging Tasks
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A field study in Malawi indicates that psychological factors play an important role in whether girls attended school, even under conditions of extreme poverty and deprivation... More
Fostering Motivation Could Help Keep Marginalized Girls in School
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