The Bias Beneath: Two Decades of Measuring Implicit Associations

Since its debut in 1998, an online test has allowed people to discover prejudices that lurk beneath their awareness — attitudes that researchers wouldn’t be able to identify through participant self-reports. The Observer examines the findings generated by the Implicit Association Test over the past 20 years.

The Bias Beneath: Two Decades of Measuring Implicit Associations

Since its debut in 1998, an online test has allowed people to discover prejudices that lurk beneath their awareness — attitudes that researchers wouldn’t be able to identify through participant self-reports. The Observer examines the findings generated by the Implicit Association Test over the past 20 years.

Research Topic: Implicit Bias