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The happiness we feel after a particular event diminishes each time we experience it, but giving to others may be the exception to the rule. More
The Joy of Giving Lasts Longer Than the Joy of Getting
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People are much more likely to decide to donate a kidney to a stranger -- an extraordinarily altruistic act -- in areas of the United States where levels of well-being are high, researchers find. More
Altruistic Acts More Common in States With High Well-Being
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We’re often told to ‘count our blessings’ and be grateful for what we have. Research suggests that thinking about what we’ve given, rather than what we’ve received, can lead us to be more helpful toward others. More
Thinking About Giving, Not Receiving, Motivates People to Help Others
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Research shows that donors are more generous when they’re asked to give a hypothetical amount to one person before deciding how much to actually donate to a group of needy people. More
Bringing In More Donations to the Cause – At No Extra Cost
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People who receive a financial incentive to raise money for a charity they care about are actually less effective in soliciting donations, even when potential donors have no idea that incentives were involved. More
Paying Do-Gooders Makes Them Less Persuasive
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Gift givers often make critical errors in gift selection during the holiday season, focusing on the moment of exchange instead of the long-term utility or practical attributes of the gift. More
Want to Give a Good Gift? Think Past the “Big Reveal”