Motivating Messages Differ for Underdogs and Favorites
To craft motivating messages, you need to know which side your target audience is on: the favorite or the underdog… More
Minds for Business
Trying to Get Ahead? Plan in Reverse, Study Suggests
We’re most enthusiastic about projects when we start and finish them, but intervening hassles can turn determination soft… More
Behavior and Brain Sciences Help Optimize Labor Programs
A new program from the US Department of Labor aims to accelerate change within the large government agency… More
Strangers Can Detect Social Class in Just Seven Words
New research shows that a person’s social class is communicated in very brief interactions and maybe even in a few words… More
Turning Up the Heat on Prosocial Behavior
Studies dating back to the 1940s have shown that the temperature can shape emotions and perception… More
Asking Questions Increases Likability
New research suggests that asking more questions—and in particular, asking more follow-up questions—increases people’s positive impressions.
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