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The Ways Food Tricks Our Brains

The Behavioral Psychology of Netflix’s Plan to Charge Higher Prices

Retailers Fine-Tune Store Music to Reflect Brand, Make You Want to Shop

“Please Feed Me”: The Power of Putting a Human Face on Social Causes

Companies often put a personal face on products to create a deeper connection with consumers. New research suggests the same idea works for social causes, like recycling and energy conservation. ... More>

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying