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‘Power Punch Broccoli’? New Names Spice Up Veggies
ABC: Forget plain old carrots and boring broccoli. Rebranding these veggies as “X-ray Vision Carrots” or “Power Punch Broccoli” helps more kids eat healthy at school, according to a new study. The study, published in
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The Gregarious Salesman: Death of a Stereotype
The Huffington Post: I had to buy a car recently, my first in many years, and I confess I couldn’t stop thinking about Jerry Lundegaard. Jerry Lundegaard is a Minneapolis car salesman, and the central
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Want to cut calories? Dim the lights, study suggests
TODAY: Just as music and lighting can influence what shoppers buy, toning down the tunes and dimming the lights in a fast food restaurant can help diners enjoy their meal more and eat less, according
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How to Spot Pseudoneuroscience and Biobunk
When it comes to pseudoscience, social psychologist and writer Carol A. Tavris is a self-appointed curmudgeon. “I have spent many years lobbing hand grenades at psychobabble — that wonderful assortment of pop psych ideas that
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Persuasion Is Local
The Huffington Post: I do my best to avoid advertising. I don’t have cable TV. I listen to public radio. But I can’t avoid it completely. I was reminded of that recently when I went
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iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship
Fast Company: A few years back, the results of a study conducted to determine if brand exposure motivates behavior was published in the Journal of Consumer Research. The researchers determined that when primed with the
