Advertising/Marketing

When it comes to pseudoscience, social psychologist and writer Carol A. Tavris is a self-appointed curmudgeon. “I have spent many years lobbing hand grenades at psychobabble — that wonderful assortment of pop psych ideas that permeate our culture in spite of having no means of empirical support,” said Tavris at More

Financial Times: It is estimated that this year the worldwide spend on advertising will be around $530bn. For advertisers it is vital that they spend their money wisely – targeting the right consumer to get their message across. Traditionally advertisers tailor their campaigns to specific demographic groups, retired professionals or More