Currently browsing "Advertising/Marketing"
With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? ... More>
People make vastly different assumptions about a word based on specific vowel sounds, which can help or hurt perceptions of a brand. ... More>
People reacted very differently to a product depending on whether the logo shape was angular or circular. ... More>