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The Healthier the Food, the Faster It Goes Bad. Or So People Think.
A healthy diet is a goal for many consumers, but a recent study found something that can deter people from eating more healthful food: They worry about it spoiling. … “There are so many different types of
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The End of the ‘Generic’ Grocery-Store Brand
Inflation was high, economic growth was stagnant, and food prices were soaring: It was the 1970s, and everyone needed to eat to stay alive, but no one had any money. So a few enterprising grocery
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Reminders of Years Left, Not Lived, Motivate Older People
For successful messaging to older adults, ditch the stereotypes, consider their future time horizons, and help them savor the moments they can enjoy.
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Why Do Travelers Still Fall for Drip Pricing?
Andrew Taylor keeps falling for drip pricing. He finds a low price on an airline ticket, car rental or hotel room — and then, once he starts the booking process, the cost rises until he
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Touting Flavor Before Nutrition Encourages Healthy Eating
Evocative labels such as “twisted citrus glazed carrots” and “ultimate chargrilled asparagus” can get people to eat more vegetables than they otherwise would—as long as the food is prepared flavorfully, a nationwide study shows.
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Why George Clooney Made Coffee Sexy
In the marketing world, pairing a star with a brand imbues that brand with the celebrity’s attributes.
