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Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about.
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College Branding Makes Beer More Salient to Underage Students
Marketing that uses university colors and logos can enhance beer brands’ salience, which may impact student drinking.
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The Apple of the Mind’s Eye
With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? Which way does the leaf point? Is
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Some Vowel Sounds Pack a Punch for Brands
When naming a company or a product, marketers may want to pay extra attention to the exact syllables they’re considering. New research demonstrates that specific sounds can convey an impressive amount of symbolic meaning, which
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Product Placement Ineffective in Violent Video Games
Pacific Standard: In spite of the many studies that suggest they increase users’ aggression and hostility, violent video games continue to be extremely popular, and thus extremely profitable. Clearly, they’re going to continue to proliferate
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The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
