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The Ways Food Tricks Our Brains
The Atlantic: In 1998, researchers from the University of Pennsylvania published a study that might strike you as kind of mean. They took two people with severe amnesia, who couldn’t remember events occurring more than
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The Behavioral Psychology of Netflix’s Plan to Charge Higher Prices
The Atlantic: Netflix is crushing it. But now, the company untying cable’s $60 billion stranglehold on American TV is apparently trying to accomplish something simple—something it hasn’t done in more than two years in the U.S.
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Retailers Fine-Tune Store Music to Reflect Brand, Make You Want to Shop
The Wall Street Journal: It is the factor that can keep shoppers happily browsing in the store for hours—or drive them out the door in a huff. Retailers are fine-tuning their stores’ playlists as they
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“Please Feed Me”: The Power of Putting a Human Face on Social Causes
Companies often put a personal face on products to connect with consumers. The same idea may also work for social causes, like recycling and energy conservation, according to a series of studies.
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Drinking With Your Eyes: How Wine Labels Trick Us Into Buying
NPR: We’re all guilty of it. Even if we don’t want to admit it, we’ve all been suckered into grabbing a bottle of wine off the grocery store shelf just because of what’s on the
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Unhealthy food marketed to youth through athlete endorsements
Yale News: Professional athletes are often paid large amounts of money to endorse commercial products. But the majority of the food and beverage brands endorsed by professional athletes are for unhealthy products like sports beverages
