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Why You Bought That Ugly Sweater
The Atlantic: There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to
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Neuropolitics, Where Campaigns Try to Read Your Mind
The New York Times: In the lobby of a Mexico City office building, people scurrying to and fro gazed briefly at the digital billboard backing a candidate for Congress in June. They probably did not
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Boys and Girls, Constrained by Toys and Costumes
The New York Times: A web search for Halloween costumes of scientists produces only boys wearing lab coats and goggles. A search for nursing costumes turns up girls in skirts with stethoscopes. Cats and cupcakes
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Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad
The New York Times: Never underestimate the hunger of a barely thawed populace for a warm breeze of Palm Beach. Last Sunday, they lined up in droves at Target stores across the country, or set
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This Fast-Food-Loving, Organics-Hating Ivy League Prof Will Trick You Into Eating Better
Mother Jones: THE CHICKEN QUESADILLA GRANDE is calling to me. I am jet-lagged, starving, and fairly certain that a giant pile of melted cheese will dramatically improve my outlook on life. But right now, in
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The Neurological Pleasures of Fast Fashion
The Atlantic: In wealthy countries around the world, clothes shopping has become a widespread pastime, a powerfully pleasurable and sometimes addictive activity that exists as a constant presence, much like social media. The Internet and
