Advertising/Marketing

Cap’n Crunch Is Looking at You

The New York Times: Walking through the cereal aisle, you would be justified in feeling you were being watched. According to a study published in the journal Environment and Behavior, the characters on cereal boxes gaze at prospective buyers from different angles: an average of 0.4 degrees upward if the More

The Ways Food Tricks Our Brains

The Atlantic: In 1998, researchers from the University of Pennsylvania published a study that might strike you as kind of mean. They took two people with severe amnesia, who couldn’t remember events occurring more than a minute earlier, and fed them lunch. Then a few minutes later, they offered a More