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Selling Sweet Nothings
With childhood obesity rates escalating, psychological scientists are using self-report measures, brain scans, and other methods to reveal how ads for unhealthy foods affect children’s minds — and their eating behaviors.
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How Consumers’ Moods Drive Decisions
The Atlantic: In April this year, scientists from Georgia Tech and Yahoo Labs reported that something strange was manipulating online restaurant reviews. It wasn’t hackers. It wasn’t software bugs. It was rain, snow, and sunshine. After looking
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Many young people are not in a position to splurge
Marketplace: The recession deprived many young people of a launching pad into career jobs and financial adulthood. And that means they also aren’t launching into some of the major investments that have traditionally been part
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Adverts on the road could be a distraction for drivers
The Conversation: People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second
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Kooky Kickstarters — Why They Succeed
NPR: Kickstarters give people a sense of belonging “The Internet is this incredibly cluttered space,” says Deborah Small, “and advertisers are spending tons of money to capture the attention of consumers.” Like Ethan, Deborah is a
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Cap’n Crunch Is Looking at You
The New York Times: Walking through the cereal aisle, you would be justified in feeling you were being watched. According to a study published in the journal Environment and Behavior, the characters on cereal boxes
