The Super Bowl is fast-evolving into a Puppy Bowl of marketing.
Two of the game’s biggest advertisers — Anheuser-Busch and GoDaddy — will feature golden retriever puppies as stars in their upcoming Super Bowl commercials. What’s more, both ads are about lost puppies. And, for the 11th consecutive year, Animal Planet plans to air — opposite the Super Bowl — its “Puppy Bowl” broadcast, featuring nothing but puppies at play.
Sounds cute, right?
Don’t be fooled by the puppy breath and furry fellas. It’s all about capturing the attention of the game’s viewers by highly competitive marketers spending a record $4.5 million per 30-second time slot in the Feb. 1 contest. With so much at stake, advertisers are turning to the tried-and-true formula that so-often wins the USA TODAY Super Bowl Ad Meter competition: puppies.
Read the whole story: USA Today