In 1998, a national $206 billion lawsuit settled against four tobacco companies, the Master Settlement Agreement, provided the funding to launch a series of anti-smoking television commercials. This series, called the “truth,” launched in 2000 and became one of the largest and most effective anti-smoking campaigns in American history. Out More

Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as trying to integrate psychological science and consumer behavior to advance the understanding of human behavior. I More