Images with appealing content seem to fade more smoothly relative to other images, even when they faded at the same rate... More

Images with appealing content seem to fade more smoothly relative to other images, even when they faded at the same rate... More

A change in hairstyle, lighting, or even facial expression may alter a person’s appearance so drastically that they look like someone else. Scientists are now developing face-recognition measures that account for these variations... More

A change in hairstyle, lighting, or even facial expression may alter a person’s appearance so drastically that they look like someone else. Scientists are now developing face-recognition measures that account for these variations... More

One way players might be able to improve their chances at making key shots is by tricking themselves into thinking the goal, the basket, or the target is bigger than it really is... More

One way players might be able to improve their chances at making key shots is by tricking themselves into thinking the goal, the basket, or the target is bigger than it really is... More

A surprisingly high proportion of people may have a form of motion blindness in which sensory information about moving objects is not properly interpreted by the brain. ... More

A surprisingly high proportion of people may have a form of motion blindness in which sensory information about moving objects is not properly interpreted by the brain. ... More

Using your hands to perform tasks in specific ways can change the way you see things near your hands, findings from two experiments show... More

Using your hands to perform tasks in specific ways can change the way you see things near your hands, findings from two experiments show... More

What we see in the periphery, just outside the direct focus of the eye, may sometimes be a visual illusion, research shows... More

What we see in the periphery, just outside the direct focus of the eye, may sometimes be a visual illusion, research shows... More

Brain research shows why people may be biased to see faces, even when only the slightest hint of facial features exists... More

Brain research shows why people may be biased to see faces, even when only the slightest hint of facial features exists... More

Visual acuity is thought to be dictated by the shape and condition of the eye but new findings suggest it may also be influenced by perceptual processes in the brain... More

Visual acuity is thought to be dictated by the shape and condition of the eye but new findings suggest it may also be influenced by perceptual processes in the brain... More

Video played at different speeds can quickly alter what people perceive as normal speed, which may affect how we drive, play sports, and even make decisions as jury members... More

Video played at different speeds can quickly alter what people perceive as normal speed, which may affect how we drive, play sports, and even make decisions as jury members... More