A political data firm's use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. ... More

A political data firm's use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. ... More

Data from 16,000 individuals in the UK reveal links between early conduct problems and economic and political discontent 25 years later... More

Data from 16,000 individuals in the UK reveal links between early conduct problems and economic and political discontent 25 years later... More

Two recent studies highlight how personality and occupations intertwine. ... More

Two recent studies highlight how personality and occupations intertwine. ... More

Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests... More

Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests... More

Using behavioral data gleaned from social media, researchers find that people are more like their friends and partners than previously thought... More

Using behavioral data gleaned from social media, researchers find that people are more like their friends and partners than previously thought... More

Feeling pressure may impair performance for people who score high on measures of neuroticism, a study has found. ... More

Feeling pressure may impair performance for people who score high on measures of neuroticism, a study has found. ... More

Data indicate that today’s college students are slightly less narcissistic than their counterparts were in the 1990s... More

Data indicate that today’s college students are slightly less narcissistic than their counterparts were in the 1990s... More

High levels of the trait neuroticism are linked with lower risk of death for people who say they're in fair or poor health, data from 500,000 UK residents show... More

High levels of the trait neuroticism are linked with lower risk of death for people who say they're in fair or poor health, data from 500,000 UK residents show... More

People who score high on a measure of sadism seem to derive pleasure from behaviors that hurt others, and are even willing to expend extra effort to make someone else suffer, a study shows... More

People who score high on a measure of sadism seem to derive pleasure from behaviors that hurt others, and are even willing to expend extra effort to make someone else suffer, a study shows... More

Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new... More

Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new... More

Dominant group members tend to view others as either allies or foes as a way of evaluating their usefulness... More

Dominant group members tend to view others as either allies or foes as a way of evaluating their usefulness... More

With mixed findings and multiple plausible explanations, the question remains: How does birth order relate to personality? ... More

With mixed findings and multiple plausible explanations, the question remains: How does birth order relate to personality? ... More