Personality Traits

Uncovering the Extravert Advantage

A Duke University psychological study pinpoints a key behavior that helps explain why and how extraverts are so socially adept… More

  • A political data firm's use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. ... More

    Cambridge Analytica Scandal Casts Spotlight on Psychographics

    A political data firm's use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. ... More

  • Using behavioral data gleaned from social media, researchers find that people are more like their friends and partners than previously thought... More

    Friends holding a Polaroid photo they took of themselves

    Couples, Friends Show Similarity in Personality Traits After All

    Using behavioral data gleaned from social media, researchers find that people are more like their friends and partners than previously thought... More

  • High levels of the trait neuroticism are linked with lower risk of death for people who say they're in fair or poor health, data from 500,000 UK residents show... More

    This is an illustration of a red umbrella blocking rainfall against a dark background

    Neuroticism May Postpone Death for Some

    High levels of the trait neuroticism are linked with lower risk of death for people who say they're in fair or poor health, data from 500,000 UK residents show... More

  • People who score high on a measure of sadism seem to derive pleasure from behaviors that hurt others, and are even willing to expend extra effort to make someone else suffer, a study shows... More

    Young Boy Examining A Beetle Through Magnifying Glass

    Everyday Sadists Take Pleasure In Others’ Pain

    People who score high on a measure of sadism seem to derive pleasure from behaviors that hurt others, and are even willing to expend extra effort to make someone else suffer, a study shows... More

  • Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new... More

    Business people shaking hands

    In Sales, Confidence and Charisma May Not Seal the Deal

    Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new... More

Psychological Science in the News