First impressions are long-lasting. This familiar phrase indicates one of the many reasons that studying people’s first impressions is critical for social psychologists. Any information about a person, from her physical properties to her nonverbal
James McKeen Cattell Award | William James Award | Mentor Award and Panel Discussion | Janet Taylor Spence Award Symposium James McKeen Cattell Fellow Award Addresses The APS James McKeen Cattell Fellow Award recognizes APS Members for a lifetime of outstanding
To craft motivating messages, you need to know which side your target audience is on: the favorite or the underdog.
