Implicit Processing

Studying First Impressions: What to Consider?

First impressions are long-lasting. This familiar phrase indicates one of the many reasons that studying people’s first impressions is critical for social psychologists. Any information about a person, from her physical properties to her nonverbal and verbal behaviors, and even the environment she inhabits, influences our impressions and judgments about More

The Bias Beneath: Two Decades of Measuring Implicit Associations

Since its debut in 1998, an online test has allowed people to discover prejudices that lurk beneath their awareness — attitudes that researchers wouldn’t be able to identify through participant self-reports. The Observer examines the findings generated by the Implicit Association Test over the past 20 years. More