Trying to understand people we disagree with can feel like a lost cause, particularly in contentious political environments. But valuing empathy across party lines can make our political arguments more persuasive.
Poorly designed ballots can prevent voters from understanding, seeing, using, and processing information correctly, which can lead to voting failures that alter the outcome of elections. Applied psychologists and human factors engineers can make a real difference in ensuring that ballots accurately capture voter intent.
With over a year of campaigning before the general election, voters should be able to tap into lots of information when they make their decisions in the voting booth. But it turns out there’s a lot more going on when we step behind the curtain to cast our ballot.