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Why Christmas Creep Turns Holiday Shoppers into Grinches
TIME: We’re a nation divided, with each side judging the other harshly, unable to empathize with the counterpart’s point of view. And with each sure that their side’s own values, methods and motives are more
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How Salad Can Make Us Fat
The New York Times: WHEN marketing researchers at the University of Pennsylvania’s Wharton School rigged shopping carts at a major East Coast supermarket with motion-tracking radio-frequency tags, they unwittingly stumbled on a metaphor for our
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The Psychological Case Against Tipping
New York Magazine: Welcome to the weirdness of tipping in America. It carries with it such a strong psychological pull that many consumers are unwilling to abandon it, and in light of recent estimates that 58 percent of a
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Background Music Influences Buying Behavior
Background music has a surprisingly strong influence on what products consumers buy and how much they’re willing to pay for them, according to a new study from psychological scientists Adrian North and Lorraine Sheridan of
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What Would You Pay for This Meal?
The New York Times: How often have you bought something you felt wasn’t worth the money? What if you could set the price? What factors would influence your number? For years, behavioral scientists have studied
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The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior
An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret.
