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The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
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Milk, Bread, and Eggs: The Trinity of Winter-Storm Panic-Shopping
The Atlantic: Lines of frantic shoppers have mobbed grocery stores in Washington, D.C., after the National Weather Service gently advised residents on Wednesday that an intense weekend storm will pose “a threat to life and
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First Meeting of the Society for the Advancement of Judgment and Decision Making Studies
Registration is now open for the First Meeting of the Society for the Advancement of Judgment and Decision Making Studies (SEJyD), taking place on July 12–13, 2016. The program features plenary lectures by Martin Skov
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Why a looming storm makes us think we can eat all the junk food we want
The Washington Post: Milk, bread, eggs, ice-melt: These are the necessities we run out and buy when the forecast calls for a couple of inches of snow. These, we know, are the staples that will
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Why You Bought That Ugly Sweater
The Atlantic: There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to
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Black Friday: The Jury is Still Deliberating
Scientific American: Halloween decorations have been taken down, costumes have been stowed away and all of the candy corn has been eaten. Americans are now preparing for their next major holiday—Black Friday. Black Friday is
