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The Behavioral Psychology of Netflix’s Plan to Charge Higher Prices
The Atlantic: Netflix is crushing it. But now, the company untying cable’s $60 billion stranglehold on American TV is apparently trying to accomplish something simple—something it hasn’t done in more than two years in the U.S.
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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
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The Option to Quit Can Make You More Determined
Stephen King’s novel, Carrie, was rejected 30 times before it finally got published — and launched a legendary literary career. Thomas Edison failed thousands of time before he finally perfected the light bulb. Most of
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Are We Genetically Inclined To Be Materialistic?
NPR: People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in
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New Research: Rituals Make Us Value Things More
Harvard Business Review: Rituals in the workplace can reinforce the behaviors we want, create focus and a sense of belonging, and make change stick. I have gone on and on in the past about the
