How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
The Option to Quit Can Make You More Determined
Stephen King’s novel, Carrie, was rejected 30 times before it finally got published — and launched a legendary literary career. Thomas Edison failed thousands of time before he finally perfected the light bulb. Most of
Are We Genetically Inclined To Be Materialistic?
NPR: People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in
New Research: Rituals Make Us Value Things More
Harvard Business Review: Rituals in the workplace can reinforce the behaviors we want, create focus and a sense of belonging, and make change stick. I have gone on and on in the past about the
Luxury Shopping, from the Other Side of the Register
The New Yorker: This holiday season, I’m working in sales at a store in a giant luxury mall, just outside Philadelphia and near one of the richest Zip Codes in the United States. Major employers
Is the Antidote to Embarrassment in a Jar?
The Wall Street Journal: Feeling embarrassed can motivate people to want to save face—literally. A study published in the journal Psychological Science found people recalling embarrassing events tended to want to apply face creams that