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The Culture of Coffee Drinkers
Scientific American: The idea of the morning person aside, morning commuters seem to fall into one of two categories: the Caffeinated and the Un-caffeinated—the latter category being those who intend to consume coffee, but haven’t
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New report suggests coffee should be sold with a warning
BBC News: A new study published in the journal Personality and Individual Differences suggests that coffee should come with a health warning. Professor Simon Crowe led the team that looked into the effects of coffee
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To alter consumer behavior, some companies reach out to academics
The Washington Post: At Arlington-based Opower, success is measured by the amount of energy homeowners conserve. But the company’s software, which allows consumers to track their usage, cannot yield that result on its own. The
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Why we can’t stop spending
Canadian Business: The dangerous paradox: Policy-makers have encouraged Canadians to keep spending, while decrying rising debt levels. Read the whole story: Canadian Business
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A Sales Promotion That Works for Shoes May Not For Chocolate
The Wall Street Journal: Generally speaking, shoppers prefer bonuses (such as a buy one, get one offer) to discounts (50% off), even if the net price is the same. Among other reasons, “the perception is
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Preference Invites Categorization
It is no secret that you know more (that is, have expertise) about things you are interested in. If you hate baseball, you are not going to spend your spare time reading up homerun statistics
