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Choice May Sometimes Be A Cognitive Illusion
We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show.
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New Research From Psychological Science
Read about the latest research published in Psychological Science: Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences Adam Eric Greenberg and Stephen A. Spiller When someone makes a decision, the cost of not choosing
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Why You Bought That Ugly Sweater
The Atlantic: There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to
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Examining the Mechanics of Different Types of Choice
Have you ever noticed your attention gravitating toward the first or last item on a menu, or toward the centrally placed items on a grocery store shelf? Why does placement influence our choices and decisions?
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How to Be a Better Decision Maker
Real Simple: Why is decision-making so agonizing? There’s an explosion of options in all areas of modern life—careers, wireless plans, shampoo. So we’re overwhelmed by choice? Definitely. Also, people don’t really know what they want.
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Background Music Influences Buying Behavior
Background music has a surprisingly strong influence on what products consumers buy and how much they’re willing to pay for them, according to a new study from psychological scientists Adrian North and Lorraine Sheridan of
