With Food, Similar Substitutes Are Less Satisfying
While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. More
While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. More
We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show. More
Read about the latest research published in Psychological Science: Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences Adam Eric Greenberg and Stephen A. Spiller When someone makes a decision, the cost of not choosing the second-best alternative is called the opportunity cost. In some cases, such as in “whether-or-not” More
The Atlantic: There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to the ends [1], and that we perceive prices to be lower when they have fewer More
Have you ever noticed your attention gravitating toward the first or last item on a menu, or toward the centrally placed items on a grocery store shelf? Why does placement influence our choices and decisions? In a recent Perspectives on Psychological Science article, APS Fellow Maya Bar-Hillel (The Hebrew University More
Real Simple: Why is decision-making so agonizing? There’s an explosion of options in all areas of modern life—careers, wireless plans, shampoo. So we’re overwhelmed by choice? Definitely. Also, people don’t really know what they want. How can we narrow things down? By focusing on only the factors that are most More