This article is part of a series commemorating APS’s 25th anniversary in 2013. Psychological science has experienced an unprecedented period of growth and advancement during the last 25 years. Since APS was formed in 1988
The science of economic choice seems to be at a critical juncture. It has long since shrugged off the confines of behaviorism, in favor of psychological realism. Now, studies are showing that, for better or