Making business judgments, like forecasting the weather, always entails an element of uncertainty. Sound decision-making about when to spend capital – or, analogously, when to prepare for an incoming storm – requires assessing the degree of uncertainty and gauging whether the benefits outweigh the risks. Susan Joslyn, researcher at the More
Getting employees to sign up for the company health plan, the 401(k), and other benefits can often be as daunting as getting a cat to fetch a stick. Researchers have learned that options and services too often falter because they’re designed to depend on people taking some kind of action. More
Behavioral experiments suggest that the modern drive to amass wealth is a holdover from the days when people sought to accumulate resources not for the sake of happiness, but for sheer survival.