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Using Smartphones and Apps to Enhance Loyalty Programs
The New York Times: Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of
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Companies Wanting Immediate Sales Should Pass On Super Bowl Ads
NPR: Researchers asked this question: Is a company better off spending big money for a Super Bowl ad or buying several spots for that same amount of money at a less expensive time of the
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We Know How You Feel
The New Yorker: Three years ago, archivists at A.T. & T. stumbled upon a rare fragment of computer history: a short film that Jim Henson produced for Ma Bell, in 1963. Henson had been hired
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Puppy vs. puppy: Tail of Super Bowl ads
USA Today: The Super Bowl is fast-evolving into a Puppy Bowl of marketing. Two of the game’s biggest advertisers — Anheuser-Busch and GoDaddy — will feature golden retriever puppies as stars in their upcoming Super
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Selling Sweet Nothings
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How Consumers’ Moods Drive Decisions
The Atlantic: In April this year, scientists from Georgia Tech and Yahoo Labs reported that something strange was manipulating online restaurant reviews. It wasn’t hackers. It wasn’t software bugs. It was rain, snow, and sunshine. After looking