NPR: Researchers asked this question: Is a company better off spending big money for a Super Bowl ad or buying several spots for that same amount of money at a less expensive time of the year? Well, there are a couple of different reasons. One, Geisenberg thinks that being in More
The New Yorker: Three years ago, archivists at A.T. & T. stumbled upon a rare fragment of computer history: a short film that Jim Henson produced for Ma Bell, in 1963. Henson had been hired to make the film for a conference that the company was convening to showcase its More
USA Today: The Super Bowl is fast-evolving into a Puppy Bowl of marketing. Two of the game’s biggest advertisers — Anheuser-Busch and GoDaddy — will feature golden retriever puppies as stars in their upcoming Super Bowl commercials. What’s more, both ads are about lost puppies. And, for the 11th consecutive More
With childhood obesity rates escalating, psychological scientists are using self-report measures, brain scans, and other methods to reveal how ads for unhealthy foods affect children’s minds — and their eating behaviors. More
The Atlantic: In April this year, scientists from Georgia Tech and Yahoo Labs reported that something strange was manipulating online restaurant reviews. It wasn’t hackers. It wasn’t software bugs. It was rain, snow, and sunshine. After looking at more than 1 million online reviews on sites like TripAdvisor, they found that restaurants More
Marketplace: The recession deprived many young people of a launching pad into career jobs and financial adulthood. And that means they also aren’t launching into some of the major investments that have traditionally been part of the American Dream; such as purchasing a first car or a first home, or More
