From: The Wall Street Journal
The Healthier the Food, the Faster It Goes Bad. Or So People Think.
May 27, 2025
A healthy diet is a goal for many consumers, but a recent study found something that can deter people from eating more healthful food: They worry about it spoiling.
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“There are so many different types of labels food manufacturers use, and consumers are unclear about what they all mean,” says Brent McFerran, a marketing professor at Simon Fraser University’s Beedie School of Business and a co-author of the study. The dates on many unclear labels are interpreted by most consumers as the last day the food is safe to eat, he says, “which is usually wrong.”
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