The Problem With Being Perfect
When the psychologist Jessica Pryor lived near an internationally renowned university, she once saw a student walking into a library… More
Social Influence
‘Man Up’: How A Fear Of Appearing Feminine Restricts Men, And Affects Us All
What comes to mind when you imagine a “girly” drink? Is it pink and fruity? Does it have lots of… More
Why Your Kid Should Be a Rebel
Most parents dread the day their child is labeled “rebellious.” But Francesca Gino, a professor at Harvard Business School, hopes… More
Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Psychologists have found a simple trick to reduce meat consumption in restaurants. Tell a customer that other people are increasingly… More
From ‘Dr. Evil’ to hero maker: Philip Zimbardo
After decades of notoriety for demonstrating one of social psychology’s fundamental tenets — how morally pliable most people are —… More
Why ruthlessness is a net negative in politics
What’s the right way to exert political influence? Is it more effective to be selfless and virtuous, or forceful and… More