Social Influence

A few years ago, social scientist Francesca Gino was browsing the shelves at a bookstore when she came across an unusual-looking book in the cooking section: Never Trust a Skinny Italian Chef by Massimo Bottura. The recipes in it were playful, quirky — and improbable. Snails were paired with coffee sauce, veal tongue with More

Most parents dread the day their child is labeled “rebellious.” But Francesca Gino, a professor at Harvard Business School, hopes to change this negative connotation. Rather than regard rebels as troublemakers or outcasts, Gino argues, “effective rebels are people who challenge the status quo and break rules constructively, creating positive More