Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Psychologists have found a simple trick to reduce meat consumption in restaurants. Tell a customer that other people are increasingly choosing the menu’s meatless options, and the customer becomes more likely to order a vegetarian
From ‘Dr. Evil’ to hero maker: Philip Zimbardo
After decades of notoriety for demonstrating one of social psychology’s fundamental tenets — how morally pliable most people are — Philip Zimbardo is understandably tired of being associated with the darker sides of human behavior.
Why ruthlessness is a net negative in politics
What’s the right way to exert political influence? Is it more effective to be selfless and virtuous, or forceful and ruthless? Recent research we’ve conducted of the behavior of US senators reveals something surprising: Being
Why corporatizing feminist messages doesn’t really help women
Companies promote conferences, self-help books, clubs and seminars as paths to empowerment or confidence, promising to unlock career success and acclaim. But selling individual empowerment won’t bring about lasting social change, experts say. — Changing
Psychological Weapons of Mass Persuasion
When I was a teenager, my parents often asked me to come along to the store to help carry groceries. One day, as I was waiting patiently at the check-out, my mother reached for her
People Start Caring About Their Reputations In Kindergarten
In today’s social-media-dominated culture, adults spend a lot of time crafting and curating their reputations, virtually and offline. New research suggests that children do the same thing in real life, too — potentially as early