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You 2.0: Rebel With A Cause
A few years ago, social scientist Francesca Gino was browsing the shelves at a bookstore when she came across an unusual-looking book in the cooking section: Never Trust a Skinny Italian Chef by Massimo Bottura. The recipes in it
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The Problem With Being Perfect
When the psychologist Jessica Pryor lived near an internationally renowned university, she once saw a student walking into a library holding a sleeping bag and a coffee maker. She’s heard of grad students spending 12
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‘Man Up’: How A Fear Of Appearing Feminine Restricts Men, And Affects Us All
What comes to mind when you imagine a “girly” drink? Is it pink and fruity? Does it have lots of whipped cream? A tiny umbrella? If you’re a man reading this, you might hesitate to
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Why Your Kid Should Be a Rebel
Most parents dread the day their child is labeled “rebellious.” But Francesca Gino, a professor at Harvard Business School, hopes to change this negative connotation. Rather than regard rebels as troublemakers or outcasts, Gino argues
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Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Psychologists have found a simple trick to reduce meat consumption in restaurants. Tell a customer that other people are increasingly choosing the menu’s meatless options, and the customer becomes more likely to order a vegetarian
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From ‘Dr. Evil’ to hero maker: Philip Zimbardo
After decades of notoriety for demonstrating one of social psychology’s fundamental tenets — how morally pliable most people are — Philip Zimbardo is understandably tired of being associated with the darker sides of human behavior.
