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Small Price Differences Can Make Options Seem More Similar, Easing Our Buying Decisions
Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have
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To Tell Its Story, Red Cross Goes to Those It Helped
The New York Times: The American Red Cross has commissioned a new public service advertising campaign to raise money in the holiday season by showing how the organization helps people facing problems other than major
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Americans increasingly stuff holiday stockings with gifts for themselves
The Washington Post: They say it’s better to give than to receive, but They haven’t been to the mall lately. Americans are doing more and more holiday shopping for themselves, data over the last decade
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Holograms are here, from Tupac to Marilyn Monroe. Will you be next?
The Washington Post: In 2007,a television ad featured a delighted Orville Redenbacher plugged into a new digital music player and proclaiming his popcorn to be as light and fluffy as the miniature device in his
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Good Versus Effective Leadership
The New York Times: The Lance Armstrong case is like many other instances involving the evaluation of leaders. The key problem is that we equate leader effectiveness with being a good leader. It isn’t enough
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The Unexpected Impact of Coded Appeals
The New York Times: After signing into law the landmark Civil Rights Act of 1964, President Lyndon B. Johnson famously told an aide, “we just delivered the South to the Republican Party for a long
