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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
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When Today’s Deal Is Tomorrow’s Regret
The New York Times: HOW much is a $150 coupon worth? For Matt Sumell, the cost turned out to be one new relationship, as well as a little bit of pride. In January 2011, Mr.
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Gross ads disgust consumers into action
USA Today: If you don’t like stories that are totally gross, stop reading right now. Did you stop reading? Of course not. And it works the same way for advertisements, marketers are discovering. That, at
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Why attack ads? Because they work
Los Angeles Times: In poll after poll, Americans say they don’t like negative campaigning. Yet in the final week of the Florida primary, more than 90% of the ads broadcast were attack ads. That’s not
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The Amygdala As Sales Tool
The Wall Street Journal: Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in “Brandwashed,” marketers make sneaky appeals to our fears and desires, leverage our social connections
