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How Baby Names Can Help Marketers Predict the Next Big Thing
TIME: Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that
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Something for the weekend
Financial Times: It is estimated that this year the worldwide spend on advertising will be around $530bn. For advertisers it is vital that they spend their money wisely – targeting the right consumer to get
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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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Neural Focus Groups
The Wall Street Journal: Can brain scans of small focus groups predict the opinions and reactions of the broader public? 31 test subjects who were interested in quitting smoking were recruited in Los Angeles to
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The Future of Focus Groups: My Brain Knows What You Like
Forbes: Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a
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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren’t all that
