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Hershey’s thinks you’ll feel better about eating a thin Reese’s Cup. You’ll probably just eat (and buy) more.
When Hershey’s debuted a Reese’s Peanut Butter Cup that will be 40 percent thinner than the original, the company said “consumers love Reese’s in all shapes and sizes.” To at least one chocolate and peanut
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2019 William James Fellow Award Goes to Phelps, Gilbert, Nadel, Werker
APS Past President Elizabeth A. Phelps, along with Daniel T. Gilbert, Lynn Nadel, and Janet F. Werker, are recognized for lifetime achievement in the basic science of psychology.
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Cognitive Training Focused on Consequences May Promote Healthier Habits
Interventions to reduce unwanted behaviors often focus on retraining people’s mental associations, but showing people the consequences of the behaviors may be more effective.
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Binary Bias Distorts How We Integrate Information
When we evaluate and compare a range of data points, we tend to neglect the relative strength of the evidence and treat it as simply binary.
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You really, really want to go to the gym but still avoid it. New research may explain why.
A Google search of the question “Why is it so hard to go exercise?” returns roughly 324 million hits. When faced with the daunting task of physical activity, the list of excuses is long: Too
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How designers keep you calm in long queues (it sometimes involves elephants)
Four million tourists flock to the Empire State Building’s world-famous observatory each year to get a glimpse of Manhattan’s landscape. Before they get to the view, however, they often have to contend with more than