From: The Washington Post
Hershey’s thinks you’ll feel better about eating a thin Reese’s Cup. You’ll probably just eat (and buy) more.
When Hershey’s debuted a Reese’s Peanut Butter Cup that will be 40 percent thinner than the original, the company said “consumers love Reese’s in all shapes and sizes.”
To at least one chocolate and peanut butter enthusiast, the decision felt more like “cruel and unusual punishment.”
Hershey’s confounded candy lovers this week when it announced that come March 2019, “Reese’s Thins” will join its lineup. The slimmer peanut butter cup is geared toward those who “want something sweet with more permissibility,” in the words of Michele Buck, Hershey’s president.
“We’re giving you what you want, for every part of your day, and you can have more than one,” said Veronica Villasenor, senior director of the Reese’s Brand. “You’re welcome.”
The Internet saw right through that.
“2019 was supposed to be better!!” vented one Twitter user.
“No one asked for this,” bemoaned another.
“We all know we’ll just stack those,” said a third.
So maybe Hershey’s has no shame — but it’s laser-focused on your sense of guilt.
Read the whole story (subscription may be required): The Washington Post
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