Members in the Media
From: The Conversation

Adverts on the road could be a distraction for drivers

The Conversation:

People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second to be distracted, so what if drivers now have to contend with adverts on the actual road surface?

Councillors in Parramatta, New South Wales, recently approved a plan to allow just that – painted advertisements on the surfaces of roadways.

Who could deny the appeal of the potential influx of funds that could be channelled back into the local community?

But the state’s Roads Minister Duncan Gay and officials from the Centre for Road Safety questioned the wisdom of introducing to the roadways yet another distraction for drivers who are already too distracted. In the wake of their objections, the plan has been postponed for further discussion.

Read the whole story: The Conversation

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