Members in the Media
From: TIME

How Baby Names Can Help Marketers Predict the Next Big Thing


Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that, if the storm grows large enough, is uttered over and over on the news and in the course of casual conversation.

According to Wharton marketing professors Jonah Berger and Eric Bradlow, that unintended impact of such natural disasters can tell marketers a lot about how the sights and sounds that we’re exposed to every day can impact our choices and, in turn, influence the consumer goods, music, movies and even baby names that become popular. Their paper, “From Karen to Katie: Using Baby Names to Understand Cultural Evolution,” is forthcoming in the journal Psychological Science.

Read the whole story: TIME

More of our Members in the Media >

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.