There are people in this world who genuinely love vegetables. Some snack on frozen broccoli straight from the bag. Others crave carrots, adore asparagus, and even finish their kale without being bribed, begged, or threatened.
Then there are the rest of us. Sure, a vegetable-rich diet lowers your risk for high blood pressure, heart disease, certain cancers, and more. But why do they have to taste so … vegetal?
But there may yet be hope for us vegetable skeptics. Scientists are coming up with ways to cajole you into eating your veggies. Some involve a little bit of manipulation, while others focus on making the vegetables themselves taste better.
“We’re going to contribute to being healthier without having to try to make people eat stuff they don’t want to eat,” says Linda Bartoshuk, an experimental psychologist at the University of Florida in Gainesville.
Here’s how psychology and flavor science can up your vegetable ante.
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