Members in the Media
From: The New York Times

Gordon Bower, Inventive Memory Researcher, Is Dead at 87

APS Past President Gordon H. Bower (1932-2020)

Gordon H. Bower, a research psychologist who spent more than half a century studying how the brain learns and remembers, as well as a host of related subjects, and who was among the leaders in his field, died on June 17 at his home in Stanford, Calif. He was 87.

Stanford University, where he taught for almost 50 years, announced his death. The cause was complications of pulmonary fibrosis.

When Dr. Bower joined the Stanford faculty in 1959, he became part of a psychology department that was already highly regarded. His work over the next half-century made it even more so,

“I consider him the experimental psychologist par excellence,” Herbert Clark, another noted member of that department, said in the university’s announcement. “He had that golden touch in thinking up, carrying out and writing up experiments that were clever and theoretically relevant.”

To show that chaining concepts together improved the ability to remember them, Dr. Bower and a colleague, Michael Clark, had one group of students take lists of 10 nouns and construct stories around them, while a control group just tried to memorize the 10 words. The story constructors were later able to recall seven times as many of the words as the mere memorizers were.

In another experiment, students were asked to recall either a happy or a sad event, then were hypnotized to capture that emotion and asked to memorize lists of happy and sad words. The students who had started the memorization in a happy mood later remembered more of the happy words, and the sad students remembered more of the sad ones.

The mood we’re in, Dr. Bower concluded, affects how we remember a past event. So, he told The Chicago Tribune in 1986, a person in a bad mood who is trying to decide whether to get married will recall a disproportionate number of bad things about the prospective spouse. The message: Try to be in a neutral mood when making important life decisions.

Gordon Howard Bower was born on Dec. 30, 1932, in Scio, Ohio, to Clyde and Mabelle (Bosart) Bower. Scio was a small village in east-central Ohio near an even smaller village called Bowerston.

“My father and grandfather came from Bowerston, where approximately three-quarters of the people are named Bower,” he said in a 2011 episode of the Association for Psychological Science interview series “Inside the Psychologist’s Studio,” “and the other one-quarter of the people are named Gordon. So I am Gordon Bower, a true son of that region.”

After earning his Ph.D. he joined the Stanford psychology department in the fall of 1959, and he remained there his entire career, taking emeritus status in 2005.

He taught numerous students who went on to impressive careers. One was Stephen Kosslyn, who became an expert in mental imagery and has held posts at Harvard, Stanford and elsewhere, and who recalled his first encounter with Dr. Bower’s Friday seminars, where graduate students would summarize their research.

“When it was my turn, he was very direct, honest and highly critical,” Dr. Kosslyn said by email. “I was devastated, and went to see him afterwards. He interrupted what he was doing to explain to me that ‘a lick and a promise’ isn’t good enough; you need to be ready to unpack what you do and be prepared to defend it.

“He set a high bar, and it probably never occurred to him to let us duck beneath it.”

Dr. Bower, who received the President’s National Medal of Science in 2005, married Sharon Anthony in 1957. She survives him, as do their children, Lori, Tony and Julia, and five grandchildren.

In the 1973 Psychology Today article, Dr. Bower noted, with characteristic humor, that learning how to improve our memories is not just a parlor trick.

“By strategic use of mnemonics, we might free ourselves for those tasks we consider more important than memorization,” he concluded. “We ought to take advantage of what we know about memory, forgetting and mnemonics, and we ought to do it soon. You are already beginning to forget the material you just read.”

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I remember meeting Gordon when I was on a postdoc at Stanford in 1964. I was impressed not only with his brilliance but with his openness to new ideas. At the time, the book on learning by Atkinson, Bower, and Carothers had recently been published. We were chatting at a cocktail party and he asked me what I thought of the book, to which I replied it was good but I thought it needed applied examples to be helpful to the general public and particularly to graduate students. His eyes immediately lighted up, and he said great idea you should write it. I was so shocked because I was not one of the in-group grad students or faculty members. Of course I did not write it. But the following year the workbook was written by graduate students and a new faculty memberand published. I was amazed and impressed how rapidly he turned in idea into reality. I remember him fondly.
Bob Seidel

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