Food Is Tastier When Part of a Ritual

Scientific American:

Food can taste better when you’re really hungry. Now a study reveals another condition that can enhance the flavor of a meal: when it’s part of a ritual.

Scientists asked volunteers to eat some chocolate. They told one group to relax for a few minutes, then eat the chocolate in any way they wanted. But another group was given these instructions: “Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.”

Read the whole story: Scientific American

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