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Drinking With Your Eyes: How Wine Labels Trick Us Into Buying


Food Is Tastier When Part of a Ritual


People Prefer Products That Help Them ‘Save Face’ in Embarrassing Moments

Feelings of embarrassment can be alleviated by using so-called ‘restorative’ products — effectively helping people to “save face.” ... More>


Rituals Make Our Food More Flavorful


Singing ‘Happy Birthday’ makes the cake taste better