Currently browsing "Consumer"

What Would You Pay for This Meal?

The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior

An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret. ... More>

Can Your Relationship Handle a Trip to IKEA?

Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad

The Neurological Pleasures of Fast Fashion