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The Behavioral Psychology of Netflix’s Plan to Charge Higher Prices

Building Your Brand’s Warmth and Competence

How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>

The Option to Quit Can Make You More Determined

You might expect to be less motivated to achieve a goal if you have the option of doing nothing instead. But a newly published study found just the opposite. ... More>

Are We Genetically Inclined To Be Materialistic?