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Anticipating Experience-Based Purchases More Enjoyable Than Material Ones

We're told to focus discretionary spending on trips over TVs, since experiences typically bring greater enjoyment than do material goods. This enjoyment may begin before we even buy, researchers find. ... More>


Actually, Some Material Goods Can Make You Happy


Knowledgeable Consumers Are More Likely to Buy When Given Fewer Options

The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product, researchers find. ... More>