Hypocrisy

We Dislike Hypocrites Because They Deceive Us

We’re averse to hypocrites because their disavowal of bad behavior sends a false signal, misleading us into thinking they’re virtuous… More

  • People who receive a financial incentive to raise money for a charity they care about are actually less effective in soliciting donations, even when potential donors have no idea that incentives were involved... More

    Paying Do-Gooders Makes Them Less Persuasive

    People who receive a financial incentive to raise money for a charity they care about are actually less effective in soliciting donations, even when potential donors have no idea that incentives were involved... More

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