With Food, Similar Substitutes Are Less Satisfying
Sometimes the one thing we want isn’t available and we have to settle for second best—instead of picking the closest substitute… More
Preferences
New Research From Psychological Science
Read about the latest research published in Psychological Science: Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences Adam Eric… More
The Science of Why You Crave Comfort Food
TIME: It’s not just because these foods are tasty. It’s because they make us feel less alone In mid-July, I… More
The Psychological Case Against Tasty, Tasty Appetizers
New York Magazine: There’s a lot to think about when you go out to eat. Bottled or tap? Red or… More
Royal Baby Name ‘Charlotte’ Makes Top 10 List
Live Science: For the second year in a row, more parents have donned their boys with the name Noah than… More
The Psychological Reason ‘Billie Jean’ Kills at Weddings
The Atlantic: “… Baby, One More Time” is not a good song. You could make a convincing argument, in fact… More