Preferences

New Research From Psychological Science

Read about the latest research published in Psychological Science: Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences Adam Eric Greenberg and Stephen A. Spiller When someone makes a decision, the cost of not choosing the second-best alternative is called the opportunity cost. In some cases, such as in “whether-or-not&#8221 More

The Science of Why You Crave Comfort Food

TIME: It’s not just because these foods are tasty. It’s because they make us feel less alone In mid-July, I was visiting my hometown in Minnesota when I happened upon the unmistakable scent of something deep-fried. I was at a concert, and no matter how off-brand a dietary choice of More