Fear

Melanie B. Tannenbaum, University of Illinois at Urbana-Champaign, presents her research “Do Scare Tactics Work? A Meta-Analytic Test of Fear Appeal Theories,” at the 25th APS Annual Convention in Washington, DC. Fear appeals evoke a polarizing reaction; proponents are confident in its efficacy, whereas opponents assert that ‘scare tactics’ often More

Infants who sweat less in response to scary situations at age 1 show more physical and verbal aggression at age 3, according to new research published in Psychological Science, a journal of the Association for Psychological Science. Lower levels of sweat, as measured by skin conductance activity (SCA), have been More

Forbes: Emotions are the primary driver of our behavior. Everything we experience in the world around us—no matter how small—generates an emotional response that motivates action. Sometimes emotions move us to act before we even have a chance to think rationally about them. Emotions are also contagious. The brain has More