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Do you have brain power to make an idea go viral?
The Boston Globe: What distinguishes a hot new idea from one that’s destined to be a dud? University of California, Los Angeles, researchers explored what they called the “buzz effect” by recruiting nearly 100 undergraduate
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How the Brain Creates the ‘Buzz’ That Helps Ideas Spread
How do ideas spread? Are we able to predict what messages will go viral on social media? New research published in Psychological Science, a journal of the Association for Psychological Science, takes a significant step
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New Research From Psychological Science
Read about the latest research published in Psychological Science. Features of Planned Hand Actions Influence Identification of Graspable Objects Daniel N. Bub, Michael E. J. Masson, and Terry Lin Research has shown that motor cortical brain
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6 Ways to Get Me to Email You Back
LinkedIn: Two years ago, I made a commitment to do something that made me profoundly uncomfortable. I had just finished writing my first book, and I promised my publisher that I would reach out to
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The Perils of Giving Advice
The Wall Street Journal: I know what you should do and here’s my advice. How many times have you heard that (and groaned)? Advice giving, especially unsolicited, is tricky. Being on the receiving end can
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How to Be a Better Boss
Scientific American: I took on my first “boss” role a couple of years ago while overseeing a tiny cadre of junior-level editors at a national women’s magazine. The media industry isn’t exactly known for having
