This proof-of-concept demonstration applied the Riverside Situational Q-sort (RSQ) to the problem of assessing audience responses to two types of crisis situations (sports and food safety) across three media outlets (social, traditional news, and professional website). The RSQ provided nuanced information about situations comparable to existing instruments for assessing personality.
Karen J. Freberg
University of Louisville
Kristin C. Saling
United States Military Academy at West Point
Laura A. Freberg
California Polytechnic State University, San Luis Obispo