Behavioral Economics

Pacific Standard: IN THE SUMMER of 1995, a young graduate student in anthropology at UCLA named Joe Henrich traveled to Peru to carry out some fieldwork among the Machiguenga, an indigenous people who live north of Machu Picchu in the Amazon basin. The Machiguenga had traditionally been horticulturalists who lived More

Zoë Chance is a lecturer in marketing at the Yale School of Management. Her research includes consumer behavior, focusing on decision making and social welfare. We invited our Facebook and Twitter followers, as well as students, to submit questions based on Chance’s research, and here is what she had to More