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Q&A With Zoë Chance
Zoë Chance is a lecturer in marketing at the Yale School of Management. Her research includes consumer behavior, focusing on decision making and social welfare. We invited our Facebook and Twitter followers, as well as
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Getting Junior to Move
The Wall Street Journal: I suspect your son is suffering from two decision biases. One, the status quo bias, has to do with our tendency to take our current situation as our reference point and
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Ambiguity, Gangnam Style
The Wall Street Journal: A few years ago, Mike Norton, Jeana Frost and I looked at the question of ambiguity and found exactly the mechanism you’re suggesting—that knowing less can lead to higher liking. Focusing
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Trying for a More Upscale, Relaxed Black Friday
The Wall Street Journal: All it can take is a few TV images of Black Friday deal-chasing—the unruly crowds, packed parking lots and frigid midnight lines—to drive many shoppers straight to the Web for their
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Does your pet have a costume yet?
MSN: Americans will spend a whopping $370 million on Halloween costumes for their pets this year, Time magazine reports. That’s a massive $60 million jump over last year’s projection by the National Retail Federation. In
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Some Don’t Live to Earn, but Earn to Live
The Wall Street Journal: For most people, the key to retiring early is accumulating enough money to live out your days in your chosen style. For Fred Ecks, a former software engineer for Sun Microsystems
