Myth: We Only Use 10% of Our Brains
This will prepare students to understand how all parts of the brain contribute to behavior… More
Behavior Change
Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Psychologists have found a simple trick to reduce meat consumption in restaurants. Tell a customer that other people are increasingly… More
Buckle Your Truck Up: Factors That May Slacken Seat Belt Use
As a possible explanation, the authors write that males “generally tend to make riskier decisions in order to show how self-confident they are in being the ‘stronger’ sex.”… More
Science of Behavior Change Symposium at SPR Annual Meeting
“Temporal Discounting as a Target for Prevention: Basic, Mechanistic, Developmental, and Policy Insights” Symposium May 30th, 2018 Society of Prevention… More
Giving Employees ‘Decoy’ Sanitizer Options Could Improve Hand Hygiene
A study with factory workers suggests that introducing a less convenient option for hand sanitizing may actually boost workers’ use of hand sanitizer and increase sanitary conditions in the workplace… More
Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. … More