Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. … More
Behavior Change
Duckworth, Feldman Barrett Among Speakers in Webinar Series
APS Fellow Angela Duckworth will present “Grit: The Power of Persuasion and Perseverance” in a March 27 “Grand Rounds” webinar… More
Conservatives’ Love of Nostalgia Can Be Used to Promote Liberal Values
In these polarized times, liberals and conservatives tend to talk past each other. Leftists tend to envision a brighter future… More
Is There an Ideal Number of Health Messages to Prompt New Habits?
Intending to follow through with health recommendations may depend on how many suggestions your doctor gives… More
A Conversation with Ralph Hertwig
APS Fellow Ralph Hertwig explains the “boost” concept as a behavior-change model — and how he uses it to help him control his chocolate consumption. … More
Focusing on Changing Norms Can Spur Eco-Friendly Behavior
The best way to encourage environmentally-friendly behavior may be to focus on the changes that are already happening… More