From: The New York Times
Neuropolitics, Where Campaigns Try to Read Your Mind
The New York Times:
In the lobby of a Mexico City office building, people scurrying to and fro gazed briefly at the digital billboard backing a candidate for Congress in June.
“For the most part, I think that companies selling neuroscience-based market research tools are taking advantage of people’s natural tendency to think that measurements of the brain are somehow more ‘real’ than measurements of behavior,” said Russell Poldrack, a psychology professor at Stanford University.
Read the whole story: The New York Times
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